Segway company owner dies in freak Segway accident

West Yorkshire police said tycoon Jimi Heselden – owner of the Segway company – died Sunday in a freak accident when he rode one of his firm’s two-wheeled vertical scooters off a cliff and down a long fall to the rocky river bed below, according to British press reports.

Witnesses report seeing Heselden chasing a roadrunner shortly before the accident.